Slogans in
Pentax advertisements

Pentax - your next camera

100 years of Pentax

1919 - 2019

100 years in a few words.
Just hold on with Pentax!

Life is fun. You've got the picture to prove it.

100 years of Pentax

Your Pentax
becomes a part of you

Pentax ES - advertisement from 1973
With the Pentax ES, you select the aperture. The camera gives you exactly the shutter speed you need. 1/23sec or 1/997sec, whatever is required for a perfect exposure, day or night.


100 years of Pentax

The sure one.

The long-awaited Asahi Pentax ES - world's first SLR camera with a fully automatic electronic shutter!
This means you don't make mistakes! But go see the ES for yourself. Pick it up. Examine it. Marvel at its extraordinary engineering. You'll seee why we call it the sure one. It's as foolproof as a camera can be.

100 years of Pentax

The computer camera

It handles the calculating and leaves the creativity to you.
Whether it's a record of your once-in-a-lifetime trip, pictures of favourite outdoor activities, or simplu random - but irreplaceable - shots of the kids growing up, the computer camera lets you make professional-quaity pictures without fuss or bother. Its real name is the Pentax Spotmatic, and it's so good, it's America's best-selling fine camera.

100 years of Pentax

Have you seen it yet?
Another diamond jubilee product

Asahi Pentax S2 / H2 - advertisement from 1973
Heiland was a US division of Asahi Optical Company.
No wonder photographers are talking about Pentax! It's the lightest, trimmest camera in the entire single lens reflex field. And it's simplicity itself to operate, with no unneccessary, complicates gadgets - just precision controls that help you get the best pictures you've ever taken...

100 years of Pentax

When you're ready
for a bayonet-mount version...

...of the world's most popular 35mm SLR camera:
The Asahi Pentax KM
The KM features a clearer, brighter viewfinder even at small apertures, and a Cds light meter that switches on automatically when you remove the lens cap.

100 years of Pentax

See the future
in our viewfinder

The Pentax KX is a new through-the-lens metering single-lens-reflex camera with a full information viewfinder. The uncommon thing about all Pentax K series cameras is the way they're designed to help you take better pictures. No other SLR has a more intelligent, easy-to-use bayonet lens mount.

100 years of Pentax

If you can read this,
you can use this.

Here's a twist. We're nor recommending our latest piece of photographic expertise to you, the photographic expert. We'are recommending that you recommended it to someone else. Because it's the ideal 35mm SLR camera for those pocket camera pals of yours. It will mean they'll finally stop taking snapshots and start taking photographs.

100 years of Pentax

Feel the Pentax difference

So easy to carry, so compact to handle, yet the MX and ME are strong as well as graceful. The Pentax MX has a full-information finder with LED exosure read-out. You create, compose and shoot - without moving the camera from your eyes. The smallest, strongest, lightest system of all? Now, it's a Pentax.


100 years of Pentax

From uptight to far out

The electronic flash units powered by a separate battery pack for Honeywell Pentax.




100 years of Pentax

The 42 eyes of Pentax...

A new lens is a new pair of eyes.
Super-Multi-Coating, developing by Asahi Pentax, reduces loss of light to a mere 0.2 percent. Incresed light transmission means brighter photos, easier focusing and improved performance in complex lenses such as zooms and ultra-telephotos.

100 years of Pentax

The European camera
of the year 1983

Pentax Super A /Super Program/ - Fortunately, fine photography is a universal language. In 1983, European photo experts from seven countries compared the newest 35mm cameras for technology, features, design, handling and value. And in a vote that needs no interpretation, they chose this Pentax camera most likely to satisfy the photo enthusiast.

100 years of Pentax

Go ahead,
take your best shot.

In total darkness and in 0.3 seconds, the difference between the SF1 and everyone else is like night and day. An integrated flash unit controlled by a compact 8bit, 16K microprocessing computer makes a shot in the dark possible by utilizing two separate electronic eyes that calculate and calibrate focus, exposure and flash intensity.

100 years of Pentax

The first camera
that matches the human eye

World's first mass-produced Autofocus SLR system. Introduced four years before the widely acclaimed Minolta 7000.
An innovative electronic brain, built right into the ME-F body, gives you precise, ccurate focusing automatically at the touch of a button on the new 35-70mm f/2.8 Pentax AF Zoom lens.

100 years of Pentax

The first 110 SLR as precise as
a fine watch and almost as small

This attitude was the reason we spent years and millions of dollars seeking a way to drastically improve the 110 camera, to make it the perfect traveling companion. In fact. System 110 produces pictures whitch can be enlarged with incredible clarity to 8x10", 11x14", or even larger.

100 years of Pentax

The smallest may be the best

Feel the Pentax difference
Pentax ME. The smallest, strongest, lightest 35mm SLR in the world. The easiest to use, too. All you do is focus and shoot. ME'S advanced automatic exposure system does all the calculating for you. Pentax ME and MX. They're the littlest anyone can offer. And the best.

100 years of Pentax

The ideal ideal-format system...

After nearly two years of using Pentaxx 6x7, I'm still looking for an assignment it can't handle.
Robin Livingston Perry
Shooting towards the sun with one of Takumar lenses will be one of your greatest pleasures.

100 years of Pentax

Discover the new world

If you're not yet aware of the Pentax 6x7 Ideal Format System, get ready for the discovery of your life. Photographic experts who have used our 6x7 have responded with great enthusiasm. And anyone who is comfortable with 35mm SLR photography will find the transition to ideal format completely effortless with this beautifully balanced camera.

100 years of Pentax

The new street machine

There it is. A chrome and satin beauty that's ready to roll. Pick it up. In your hands it feels alive, so natural you'll think it' a custom. But it's a street machine designed to do one thing and one thing only. To take consistently better pictures. No frills, no fancy stuff, just the essentials. Forget no-fault automation and overkill: this street machine leaves the fat behind and gives you the best.

100 years of Pentax

The history of Pentax
is the history of the SLR

A superlative world of camera operaation is yours now a new camera from Pentax. The fantastically versalite Pentax ME Super.
Super camera. It's the super simple and more automatic approach to shooting fascinating pictures. Discover its super automation at your nearest camera store.

100 years of Pentax

Many 35mm cameras look like Pentax
but their results don't





100 years of Pentax

Essential to the experience

IF YOU’RE AFFLICTED WITH LENS-BUYING ADDICTION (LBA), STOP READING RIGHT NOW. SERIOUSLY. BECAUSE OUR LATEST OFFERINGS HAVE THE KIND OF UNIQUE APPEAL THAT WILL GET YOUR HEAD SPINNING OVER THE CREATIVE POSSIBILITIES. JUST IMAGINE THE THINGS YOU CAN DO WITH OUR DA FISHEYE 10-17MM WITH A TRUE 180-DEGREE VIEW. THEN THERE’S OUR VERSATILE, MUST-HAVE FA 50MM F/1.4—YOU WON’T FIND A BETTER VALUE IN A FAST PRIME. AND BECAUSE YOU CAN’T LET EVEN THE SMALLEST BIT OF SPACE IN YOUR CAMERA BAG GO UNUSED, WE OFFER OUR ABSURDLY SMALL PANCAKE LENSES. [...]

100 years of Pentax

Essential to the experience

[...] THESE ULTRA-THIN DA LIMITED PRIME LENSES INCLUDE A 21MM F/3.2, A 40MM F/2.8 AND 70MM F/2.4 TO GIVE YOU WIDE, NORMAL AND TELEPHOTO OPTIONS IN A PANCAKE. JUST HOW FLAT ARE THEY? THE 40MM MARVEL IS ALL OF .59 INCHES THIN. AND INTRODUCING THE WEATHER-RESISTANT DA´ 16-50MM F/2.8 AND DA´ 50-135MM F/2.8. THESE SDM LENSES GIVE YOU FAST, QUIET, ACCURATE AUTOFOCUS. MORE GLORIOUS GLASS TO ADD TO THE 24 MILLION EXISTING PENTAX LENSES THAT ARE COMPATIBLE WITH OUR K100D AND K10D. BUT TO THOSE WITH LBA: JUST TAKE A DEEP BREATH AND WALK AWAY.

100 years of Pentax

Big passion
from a small company

WHO SAYS YOU NEED TO BUY A DIGITAL SLR CAMERA FROM ONE OF THE BIG TWO COMPANIES? WHO SAYS YOU HAVE TO SPEND MORE, ONLY TO END UP WITH A CAMERA THAT DOESN'T EVOLVE WITH YOUR SKILL? WHO SAYS YOU CAN'T HANDLE THE PENTAX K1OD, THE MOST ADVANCED DSLR FOR UNDER $1,000? 10.2 MEGAPIXEL CCD, A RUGGED WEATHER AND DUST RESISTANT BODY, AND IN IN-CAMERA SHAKE REDUCTION THAT WORKS WITH ALL PENTAX LENSES. SURELY THERE'S A PHOTOGRAPHER INSIDE YOU THAT'S DYING TO STEP OUT OF LINE.

100 years of Pentax

You can’t buy a digital SLR from
anyone other than the big two

We're little geek who always wins the technology fair.
THE OTHER CAMERA COMPANIES ARE BETTER THAN US AT MARKETING. WE PREFER TO SPEND OUR TIME DESIGNING AND BUILDING BETTER CAMERAS. SO EVEN THOUGH WE HAVE ONE GAZILLIONTH THE BUDGET OF THE BIG CAMERA. [...] BUT NO TIME TO GLOAT, WE HAVE TO GET BACK TO THE LAB.

100 years of Pentax

When every millisecond counts

The K110D with a top shutter speed of 1/4000 sec.
Agency Network: DDB
Published/Aired: May 2008


100 years of Pentax

When every millisecond counts

The K110D with a top shutter speed of 1/4000 sec.
Agency Network: DDB
Published/Aired: May 2008


100 years of Pentax

The PENTAX K-1 Mark II:
the new standard of the 35mm full-frame K series

While inheriting the PENTAX K-1's development concept, the PENTAX K-1 Mark II has advanced technologies to near perfection. When your creativity is in complete harmony with the camera, your photography will truly come alive.

100 years of Pentax

     Pentakkusu

     Day by day by day.

Pentax after Pentax after Pentax.

                       

100 years of Pentax

100 years of Pentax

DIEHARD'S ANNIVERSARY

Pentax@PL
The best community in the world!